A team of philosophers from Bristol University with one aim: to make truth the main priority in the production of mass information. Why? – because mass information has suffered a significant loss of integrity and we wish to give consumers a reason to trust it again.
Whether it is divisive narratives created by the news in elections and referenda, or mental health illness contributed by social media, mass information is usually made sensational and with harmful effects.
We believe that truth is the way to undo these effects. Philosophers define truth simply as an accurate reflection of reality, and this is the exact opposite of sensationalism. Distorted messages of reality cause unhappiness, whether they are messages of our body image or of events around the world. These messages have affected how we see ourselves, others, and how we behave.
We will have a healthier and happier life if our decisions and perceptions are based on reality as it is; if they are based on truth.
Our main product is our VALIDITY CODE. It is a 7-step system that not only checks facts but validity (how facts are organised and presented) and objectively identifies misguidances and scores a piece of information according to the types of misguidance committed. Our clients will use our VALIDITY CODE as quality assurance for the public. In other words, our client can present an article, advert, or report to the public and show that it is verified by ThinkCitizen.
Our Validity Code has three main operations that are concern to the public:
Checks for Invalidity – truth and facts can be misguiding if it is organised in a particlar way. The main example is invalid headlines in new articles, written only so as to get traffic. There are four types of invalidity that our VALIDITY CODE detects.
Checks for Exaggeration – many times reports and news articles only publish exaggerated statistics, or move the statistical goal posts by switching categorical terms of studies. Our VALIDITY CODE detects three types of exaggeration.
Checks for bias– bias can be more objectively identified than people think. Firstly, we know that articles, news, and reports, include or omit facts and data that would change the reader's judgement. We call this Selection Bias, and our VALIDITY CODE in effect asks 'what available information exists in the reprot/article/advert that is not present in this message but would change the reader's opinion'?
We also deliver courses to give the public tools for independent thinking in the media age.